WHAT IS PERSONAL INFORMATION?
Personal information (or personal data) is information about an individual that allows us to identify that person. In order to provide you with a smooth shopping experience at we collect the following personal information about you:
Date of Birth
Billing and Delivery Address
*We also collect your email address when you opt in to join our newsletter.
WHEN ELSE MAY MY INFORMATION GET COLLECTED?
Information regarding your visit to may be collected by Chain Gang, or third party providers of advertisements. This includes:
Your location geographically
Your device type
How you were referred to us
Search terms you used to get to us
What you browsed on the website
How long you stayed on the website for
In common with many other website operators, we may use standard technology called ‘cookies’ on this site. Cookies are small pieces of information that are stored by your browser on your computer’s hard drive. Our cookies enable us to understand who has seen which pages and advertisements, to determine how frequently particular pages are visited and to determine the most popular areas of our website. Our cookies also enable us to enhance your visitor experience by storing information about the products and services that you select between visits so that we can provide you with focused information each time you visit our website.
Most browsers automatically accept cookies, but you can usually change your browser to prevent cookies being stored, however if you do turn cookies off this will limit the service that we are able to provide to you.
Our cookies do not store sensitive information such as your name, address or payment details: they simply hold the ‘key’ that, once you are signed in, is associated with this information. However, if you would prefer to restrict, block or delete cookies from our websites, or any other website, you can use your browser to do this. Each browser is different, so check the ‘Help’ menu of your particular browser (or your mobile phone’s handset manual) to learn how to change your cookie preferences.
When someone visits we use the Google Analytics service, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.
As part of the registration process for our monthly e-newsletter, we collect personal information. We use that information for a couple of reasons: to tell you about stuff you’ve asked us to tell you about; to contact you if we need to obtain or provide additional information; to check our records are right and to check every now and then that you’re happy and satisfied. We don't rent or trade email lists with other organisations and businesses.
We use a third-party provider, MailChimp, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice. You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by emailing us at @hotmail.com">@hotmail.com.
FACEBOOK ADS (CONVERSION TRACKING FACEBOOK PIXEL)
HOW DO WE USE YOUR PERSONAL INFORMATION?
We want you to have a great shopping experience at so we use your personal information to make it easy for you to browse and place an order.
We may use your information in the ways below:
To process your order, we need to take payment details and know where to deliver your jewellery.
Our postal and courier services have access to your delivery address in order to be able to dispatch your jewellery to your chosen address.
Information regarding your visit to including what you have browsed or bought is used to improve your experience on our website
We may also contact you via the below channels:
We will email you once an order has been placed to remind you of what has been ordered. A further email is sent by to let you know your order has been dispatched.
We send newsletters to customers and individuals who have given us permission to contact them. These are used to inform you about new launches, sales/special offers and information we think you’ll find interesting. It is easy to stop receiving these newsletters by clicking on the ‘unsubscribe’ button found on the bottom of each communication we send.
By placing an order as a guest, your email will not be added to our database and therefore you will not be contacted with Chain Gang news, updates and special offers. If you would like to hear more from us, simply subscribe to our mailing list here
If there is an issue with your order or we need to refund/take any further payments, we may need to call you on the phone.
If you are a winner of a competition, we will use your personal details to notify you that you have won a prize.
Marketing communications may be sent by post if we have had your permission. If you’d like us to stop sending these to you, please notify us via email on with your full name, house number and postcode.
If you contact us via social media, we will respond on the same channel or move to email if we feel the conversation needs further assistance.
WHAT ARE YOUR RIGHTS?
You have the right to obtain confirmation that your data is being processed, request access to your personal data and the right to be forgotten. You can make a request by email to and we will come back to you within 30 days.
If you wish to raise a query with the United Kingdom Information Commissioner, you may do so at or on 0303 123 1113.
If you have any questions/comments about your privacy,